Original Video Series

Series in Green Marketing

Title Topics Description
Green Advertising Green Marketing, Greenwashing, Marketing Erin Di Vincenzo, Partner, Clark CSM Marketing Communications
The Role of EHS in Green Marketing Credibility, Environmental Strategy, Environmental Health and Safety  Soma Chengalur, Ph.D., Director, Regional Issues, Health Safety and Environment, Kodak Company
Capturing Value From Environmental Differentiation Credibility, Differentiation, Environmental Strategy Sandra Rothenberg, Professor, E. Philip Saunders College of Business, Rochester Institute of Technology
Sustainable Packaging Green Marketing, Packaging, Green Packaging Trends Deanna Jacobs, Packaging Graduate Program Chair, Packaging Science, Rochester Institute of Technology


Title Topics Description
Strategies for Selling Less: the Future of Sustainable Enterprise Environmental Management, Sustainability, Consumption Sandra Rothenberg, Professor, E. Philip Saunders College of Business, Rochester Institute of Technology

Xtranormal Ethics Vingettes

These videos are created and/or written by RIT students.

Title Topics Description
Inappropriate Sign Language Employee relationships This video, created by James Flakes, Veronica Raco, Maxwell Shea, was the winner of the 2011 Xtranormal ethics contest.
Dilemma Dilemma Sexual harassment, Employee relations This video, created by Sanchit Khera, was second place in the 2011 Xtranormal ethics contest.
Unsafe Painting Manufacturing, Worker Safety This video is based on a paper completed for Organizational Behavior Fall 2010 by the following RIT students: Patricia Zapata Familia, Renee Chabot, James Vermeire and Daniel Worthy
Some Surprising Advice Management In this vignette, a new employee is made an offer by the “star” in the company, but the offer is not what she expects. This vignette is based off a case written for Organizational Behavior and Leadership by RIT students Tyler Emery, Supriya Raghavan, and Rahul Jandhyala
To Pollute or Not Pollute Operations, R&D In this vignette, based on a paper by Lon Higby, Jouida Harmon, Cheryl Bittle, Bob Weiss, a manufacturing manager has to make a tough decision based on some new information.
Employee Loyalty and Cutting Costs General Management, HRM Chris Erardi and Christina Vullo* 2010 Xtranormal Honorable Mention
No way out Internet Privacy,HRM Fawwaz Saeed and Adnan Jehan* 2010 Xtranormal Contest Winner!
Grow old with your supplier? supply chain, operations Afrah Albabtain, Victor Terrero*2010 Xtranormal Contest 2nd Prize
An Internal Affair HRM Ruth Echevarria and Julio Diaz*2010 Xtranormal Contest Honorable Mention
“Ricardo” wants to be proactive Kirthana Kripash*2010 Xtranormal Contest Honorable Mention
A super hero’s dilemma International Rachel Alexander and Brynna Baldauf*2010 Xtranormal Contest Honorable Mention


Additional Series Forthcoming

One comment

  1. Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment
    didn’t show up. Grrrr… well I’m not writing
    all that over again. Anyway, juist wanted to say wonderful blog!

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